Karen De la Rosa

I am a data scientist and behavioral analyst with industry experience in

UX Research. I hold a PhD in Applied Research with a focus in Data Science / Media studies, along with a minor in Psychology. My work focuses on advanced statistical methods as well as data science-based procedures in connection to media and technology, video game experiences, technology consumption behaviors, music, and streaming applications. 

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I have over ten years of research experience and extensive training in quantitative, interdisciplinary, and computational methods. I have explored attitudes about media and music uses, leading to publications in journals such as International Journal of Arts and Sciences (IJAS). Moreover, my dissertation proposed a conceptual model to better understand online-based music subcultures by assessing several aspects

of the music listening experience.

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I served as a Senior Data Science Ambassador for the UA Institute of Data Science, and a Committee member for Research Bazaar Arizona and

Women in Data Science Tucson. 

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